Talk About Turn Over (11/15/2005)

We wrote about a new club that intended on opening with a gentlemen's club format that would then switch over to an after hours club. Apparently, the operators of Seamless are taking the transition pretty seriously. They have bought two sets of furniture - one for the gentlemen's club and a second that will be seamlessly (get it) switched out for the After Hours club. The custom-made furniture was being built in Florida when Hurricane Wilma hit. To ensure that everything would be ready for the December 17th opening, the team of Seamless shipped in a generator, something the state (Florida) is attempting to integrate as "vital" information into PSA's appearing in print, tv and radio throughout Florida. Hiring for Seamless takes place at the Suncoast all week from 10A-4P daily, though the actual Seamless location will be on Tropicana near the Orleans Hotel.

Seamless - An Eye On Vegas Exclusive Sneak Peek
When plans were announced for a $20 Million, 10,000 square foot Adult Ultra Lounge that would operate as an adult gentlemen's club before "seamlessly" turning into an after hours haven we will admit we were somewhat skeptical. Barely a week before opening, Seamless big shot Brandon Roque offered us a chance to check out the first of its kind concept and we offered him a chance to change our mind, it worked.

A seven-foot tall martini glass complete with a bathing beauty will greet guests as they enter the club, as will several statutes showing off the beauty of the female form. The club is drenched in futuristic silver tones with playful blues that blend into maroons and magenta's as you progress deeper in the venue. At the front of the room sits a unisex bathroom surrounded by cascading water, LCD lighting within the stalls and the requisite iced glass bathroom doors bring the price tag of each stall to $40K. The room will be serviced by a large, five-well central bar and an offset martini bar that will focus on specialty cocktails and martinis. Adjacent to the bar is the main stage of the club, it will feature exotic strip teases during cabaret hours and some of the cities best go-go dancers, like local favorites Skittles and Tara, after hours on three main stage stripper poles and two more poles situated on the bar. What connects the two sets of poles? Ready for this, how about a $700K glass bridge that lowers from the ceiling! The runway will be lowered during cabaret hours and raised during after hours to make room for the hardwood floor dance floor.

The back of the stage is dark, shaded glass and behind that is the VIP room that Roque hopes will become a revenue center in its own right. "We have already started selling lifetime VIP memberships to the club for $5K each. People who buy the membership get to park their own car on a reserved floor, enter the club through a VIP door, enjoy the VIP room facilities and receive a free bottle of Level Vodka each time they visit." The VIP door he mentions is opened with a magnetic key card each member receives, when they enter the club through that door Roque will receive a text message informing him which of his valuable members is on property at the time. It is a perfect example of the technological advancements that Roque has at his disposal. Want more examples? How about fingerprint check-in for the dancers, four Cadillac Escalade ESV's in lieu of limousines, a party bus, a handicap elevator to get physically challenged dancers on to the main stage (Roque is convinced he will find a handicapped dancer and put her on stage) and a Spec-Air filtration system that turns over the oxygen in the club every four minutes ("It's the same thing all the big casino's use!" boasts Roque). Oh and did we mention, the roof of the club will double as a concert venue facing the entire length of Las Vegas Boulevard. "What we have is so unique to what is out there right now that we have a head start on what we are trying to achieve. I came from the Light Group so I plan on using the skills I learned there to make this work; we will aggressively go after our business and clients. Andrew Sasson taught me well!"

"Starting at 3A we will start turning the room over," Roque strategize's, "we have two sets of furniture that will get swapped out through that door [pointing next to the stage], it's all on wheels and I have a large staff to make sure it all works ... or at least that's the plan." Roque himself admits that a lot of the details are still being worked out and that their future use will be dictated by success. At the present time, the club will operate as a topless cabaret from noon to 4A daily and an after hours outlet from 4A to noon. "We have already received and confirmed bookings for numerous corporate events, the plan is to offset the slow times in the strip club and the after hours with private bookings and events."

Seamless is a gorgeous room that gives Roque ammo to go against both established strip clubs and after hour's hangouts. While other strip clubs have undergone renovation projects (Spearmint Rhino and SCORES coming to mind) it's been years since a club has opened new and with all the bells and whistles installed at Seamless. If nothing else, a nightclub mentality from the former Light marketing man, combined with an intriguing new concept and a beautiful new venue should give Roque all he needs to make Seamless work. "If we can get just a small percentage of the industry people working late at night to come down to the club, then we can be a success." Look for Seamless to open this Saturday, December 17th on Arville and Tompkins, across from the Orleans.